Will Jayson Tatum Bring Basketball Back to St. Louis?
From Player to Potential WNBA Team Owner
by: D’Joumbarey A. Moreau
Boston Celtics star Jayson Tatum is setting his sights on becoming an owner. The significant opportunity that lies ahead of him is bringing a WNBA franchise to beloved hometown of St. Louis.
As the WNBA looks to expand, Tatum is reportedly ready to back an ownership bid. According to Jacob Feldman from Sportico, Tatum has informally agreed to invest in the proposal and lend his influence to attract other potential investors and gain the league’s support.
When questioned about the potential expansion during a Celtics shootaround, Tatum kept things under wraps, stating, “I can’t speak on it too much right now, but there will be a time when I can, and I’ll be able to elaborate.”
The ownership group spearheading this move is co-led by billionaires Richard Chaifetz and David Hoffman. Chaifetz has an impressive portfolio, having invested in various professional sports teams, while Hoffman brings his experience as a real estate developer and owner of the St. Louis Blues’ minor league affiliate to the table.
Why Tatum’s Involvement Makes Sense
From a business perspective, Tatum’s interest in co-owning a WNBA team makes perfect sense. Already young and full of an entrepreneurial spirit, it has already allowed him to diverse ventures, from launching a signature shoe with Jordan Brand to partnering with major brands like Gatorade and Subway. With the WNBA’s rapid growth, Tatum’s potential investment aligns perfectly with his track record of seeking out lucrative opportunities.
Moreover, Tatum has maintained a strong connection with his hometown of St. Louis throughout his career. His foundation has been active in the community since 2017, initiating various charitable efforts, including hurricane relief, backpack drives, and a summer camp for promising high school and college players. He even threw the first pitch at a St. Louis Cardinals game this summer, reinforcing his commitment to his roots.
WNBA Expansion: What’s Next?
At the moment the WNBA currently has 12 teams, with three more set to join in the coming years—Golden State next season, followed by Toronto and Portland in 2026, bringing the total to 15. The league aims to reach 16 franchises by 2026, and cities like Philadelphia, Miami, and Denver have shown interest in adding teams. Notably, Boston has also been mentioned as a possible location, although the Connecticut Sun’s ownership has expressed opposition to that idea.
WNBA commissioner Cathy Engelbert recently noted that about ten cities are vying for that coveted 16th franchise, highlighting the league’s expanding popularity and the economic impact a team can have on a community.
Can St. Louis Secure a Team?
St. Louis, which lacks an NBA team, is competing with other cities for WNBA expansion. With Tatum’s involvement, the city could finally see professional basketball return after the St. Louis Hawks relocated in 1968.
Missouri’s capital has a rich basketball history, having hosted the St. Louis Hawks and the short-lived Spirits of St. Louis in the ABA, featuring notable players like Moses Malone and Bob Pettit.
Tatum’s potential investment signals a promising step forward for St. Louis, and if all goes according to plan, the city could soon welcome a new chapter in its sports history with a WNBA franchise.
