Reebok Returns: Angel Reese and Lexie Brown Usher in a New WNBA Era

WNBA Gets a Makeover: Reebok’s Big Comeback

by: Aurelia Swift

Big moves are happening in women’s basketball, and Reebok is at the center of the action. The iconic sportswear brand has just announced a multi-year partnership with the WNBA, becoming an official footwear supplier for the league. With this new collaboration, Reebok is doubling down on its commitment to basketball and women’s sports, and they’re bringing some serious star power to the table with WNBA standouts Angel Reese and Lexie Brown.

A Bold Step for Basketball and Women’s Sports

Reebok’s history in basketball is storied, but this partnership marks an exciting new chapter. After making headlines in recent years with its renewed focus on reclaiming its position in the sport, Reebok is diving back into basketball with energy and purpose. Shaquille O’Neal, President of Reebok Basketball, sums it up perfectly: “We’re ready to dive in headfirst with everything from product to players and more.”

For the WNBA, this collaboration with Reebok is a win on multiple levels. Chief Growth Officer Colie Edison highlighted the importance of such partnerships in continuing to grow the league: “The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights.”

Angel Reese Leads the Charge

A central figure in this partnership is Angel Reese, who has been on fire both on and off the court. Earlier this year, Reese dropped her first Reebok collection, “Reebok by Angel,” and debuted the performance basketball shoe “Engine A.” Now, the Chicago Sky star is set to join an exclusive club as the second WNBA player to release a signature shoe with Reebok, slated for 2026.

Reese’s influence extends beyond just product launches. She recently starred in Reebok’s global campaign, “Sport is Everything,” alongside a lineup of rising global athletes and artists. Reese herself puts it best: “As strong female athletes, we can use our platform to set an example for young players coming up in the sport. I’m happy to see the WNBA and Reebok supporting one another because I know that together we’re so much stronger.”

A Legacy of Supporting Women’s Basketball

Reebok’s relationship with women’s basketball runs deep. The brand sponsored top collegiate teams in the ’90s, launched Rebecca Lobo’s signature shoe in 1997, and backed the first women’s high school All-American game in 2002. This new partnership with the WNBA builds on that legacy and reflects Reebok’s ongoing commitment to the game globally.

What’s Next?

With this partnership, expect plenty of innovation, exciting campaigns, and iconic moments ahead. From new performance footwear to athlete collaborations, Reebok and the WNBA are setting the stage for a bright future in women’s basketball.

For fans eager to stay connected, follow @Reebok and @WNBA on Instagram to catch all the latest updates.

Reebok is back in basketball, and they’re making a statement: Women’s sports are here to dominate, and they’re ready to lead the charge.