Nike Extends Historic Partnership with NBA, WNBA, & G League Through 2037

Nike’s influence on basketball apparel has been iconic since the company first partnered with the NBA in 1992, and it became the official on-court outfitter in 2017. Over the years, Nike’s designs have blended cutting-edge technology with a deep understanding of basketball culture, creating uniforms that honor tradition while looking to the future.

“Nike has always been more than a league sponsor—we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA, and NBA G League,” said Elliott Hill, President and CEO of Nike, Inc. “This partnership enables us to continue pushing the boundaries of innovation while creating new opportunities for players and fans worldwide.”

Beyond the uniforms, Nike has used its extensive reach to fuel stories around the sport, turning moments on the court into cultural milestones. The company has also been a strong supporter of social movements tied to basketball, reinforcing its reputation as a brand that doesn’t just create products but also champions progress.

A standout feature of the new partnership is Nike’s continued and expanded commitment to women’s basketball. The company has long supported the WNBA, serving as a marketing partner since the league’s inception in 1997, and it will continue to promote women’s sports through both apparel and broader engagement strategies.

WNBA Commissioner Cathy Engelbert highlighted Nike’s impact: “Since our league’s inception, Nike has committed to a shared vision for girls’ and women’s basketball. Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fanbase while globally showcasing the WNBA.”

Nike’s involvement in women’s basketball extends beyond the professional level, with grassroots programs designed to foster talent and inspire young female athletes. This renewed partnership will further develop initiatives like the Jr. WNBA and expand access to basketball opportunities for girls of all levels. With more investment, the future looks brighter for women’s basketball, as Nike continues to elevate the sport.

Nike’s partnership with the NBA, WNBA, and G League extends well beyond the professional courts. The extension emphasizes a renewed focus on youth basketball, with plans to expand and enhance access to the sport at the grassroots level. This includes support for Jr. NBA and Jr. WNBA programs that bring best-in-class coaching, training, and development opportunities to young players across the globe.

NBA Commissioner Adam Silver pointed to the importance of these initiatives: “Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades. With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels.”

By working with the NBA and WNBA, Nike plans to introduce new programs that prioritize accessibility and development for young athletes, including collaborations with the Jr. NBA, Jr. WNBA, and Basketball Without Borders programs. These programs aim to make high-quality coaching and development available to youth from all backgrounds.

The NBA G League, the league’s official minor league, has become a critical part of the NBA’s player development pipeline. As part of the extended partnership, Nike will continue to support the G League by providing uniforms, apparel, and promoting development opportunities for up-and-coming talent.

The NBA G League now boasts 31 teams, with 30 directly affiliated with NBA franchises, and acts as a training ground for future NBA stars. The G League’s prominence has risen, and with Nike’s continued involvement, the focus will be on enhancing player development programs that cater to health, on-court skills, and leadership training.

In addition to extending its partnership with the NBA, Nike also renewed its group license agreement with the National Basketball Players Association (NBPA), ensuring that Nike remains an official partner of the NBPA.

NBPA Executive Director Andre Iguodala expressed his excitement about the renewal: “We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court. This partnership highlights the reach, influence, and impact of our members, driving basketball fandom and inspiring millions of people around the world.”